Zalando War Machine (video)

Video, 4:02 min.
2021

The video about symbiosis between COVID-19, anti-pandemic measures and the logistics sector. The camera rolls through a molecular structure of a protein, while narrator tells a poem using a start-up lingo, told in distorted death metal growl. The video is about scalability, out-of-the-box scenarios and disruption of markets, as usually talked about in entrepreneur circles, but applied to the havoc caused by the pandemic, ultimately proving that capitalism can use any disaster to its advantage.

Zalando War Machine won the Other Visions CZ section at PAF 2021, Olomouc.